John joined us in February 2016 to lead the company as we continue to help redefine America’s taste for probiotic-rich foods and beverages.
“I believe probiotics are beginning to play a vital role in reshaping the American diet and leading consumers to better health and wellness by rebalancing their microbiome. I am excited to be building the Farmhouse Culture brand through thought leadership and the delivery of probiotics through superior tasting foods, snacks and beverages,”
John began his career in quality assurance, quickly evolving into research and development and product innovation. He ultimately became President at SO Delicious Dairy Free, as his leadership was marked by successful efforts to improve the company’s innovation, re-craft their marketing and build a strong leadership team. Prior to joining Farmhouse Culture, Tucker was the CEO of bread baking pioneer, Dave’s Killer Bread. Under his leadership, the company quickly moved to address its untapped growth potential and expanded distribution. Today, the Pacific Northwest favorite is the number one selling organic bread in the U.S.
While fermentation is a big part of John’s professional life now, its also a hobby of his. His home brewing experiments have become a neighborhood favorite and a perfect refreshment for rooting on his Chicago Cubs!
Favorite item: Ginger Beet Gut Shots, by the glass!
Founder / Chief Innovation Officer
Kathryn Lukas is an ambitiously curious food alchemist who’s ready to reinvent American kraut culture.
In 2008, Kathryn took one part canned kraut, added two parts imagination, and mixed in a lot of local produce. The result was a curious twist on a classic condiment using fermenting traditions from around the world.
The inspirations for Kathryn’s kraut evolved from her experience as the chef-owner of Das Augustenstüble in Stuttgart, her world travels, her academic background, her time as a culinary writer, and, maybe just a bit, the poetry of Wendell Berry.
John joined Farmhouse Culture in May 2016. In what is his 5th role as CFO, John brings over 20 years of experience in the Food and Beverage industry that will greatly help us secure the resources necessary for to continue to meet the growing demand of our customers. Aside from his teams many finance responsibilities, John also oversees our Human Resources and Information Systems initiatives.
John and his wife Ginny enjoy traveling and spending free time with their four children and three grandchildren. They can often be found visiting them in Colorado, or at home playing with their energetic Golden Retriever, Jasper.
Favorite Item: GDP Gut Shots, soon to be Curry Cauliflower
VP of Sales
Greg joined Farmhouse Culture in March of 2016 as Vice President of Sales. Greg has enjoyed working in the food industry for his entire 32 year career and has experienced success working with both large and small food companies spending his last 9 years working with natural / organic food brands Kettle Foods and Dave’s Killer Bread. Building and leading teams is Greg’s passion and he and his team are working hard to bring Farmhouse Culture products to stores throughout North America.
Greg and his wife Brigete are proud parents of 2 sons, Graham & Mason, and spend a good amount of time with their Border Terrier now that the boys are grown and out on their own. Greg’s hobbies include basketball, golf, skiing and walking on the beach.
Greg’s favorite FHC product is Classic Gut Shot, 7 days a week, 5 shots a day!
Director of Marketing
Marc joined Farmhouse Culture in April 2016 to help lead our marketing efforts. He’s been lucky enough to spend the previous 12 years with natural and specialty foods. Marc admits that he enjoys that excitement of others when they find out he works in the food industry. “Everyone has such a personal connection to products they love; they can’t stop telling you about their first time or their favorite variety!”
When he’s not engaging our loyal fans, or dreaming up the next probiotic food for our team to ferment, Marc’s time is spent with his three young daughters playing games and cheering on the soccer sidelines. If he can squeeze in a pickup game of basketball or two, his week’s complete.
Favorite item: Smoked Jalapeno Kraut (and quite a few of the new products we’ll be unveiling soonJ)
Director of Manufacturing
Alex joined Farmhouse Culture in May 2016 and now leads daily operations and growth initiatives in Watsonville. Alex is a graduate of the University of South Carolina and over the last decade found a passion for leading and developing teams. Alex and his team have successfully installed our first automated bottling line and are leading the charge to ensure we have the manufacturing capacity to meet the growing demand for all of our delicious products.
When Alex is not enjoying the savory and probiotic rich foods his team crafts every day he can be found on the ski slopes and on long walks tiring out Hunter, his Goldendoodle.
Favorite item: Ginger Beet Gut Shots and Smoked Jalapeno kraut.
Toby began working at Farmhouse Culture in 2009 as a young cabbage chopper. “Geeking out on probiotics” may not be a common job description, but it’s one that Toby takes on with gusto!
Toby’s passion for living off the land and connecting to the (to borrow the vintner’s term) “Terroir” has lead him to experiment with subverting dominant food paradigms, whether through foraging or the cultivation of native herbs and spices.
Supply Chain Manager
Doug joined Farmhouse Culture in September 2012 and has helped manage our production, inventory and supply chain. After a decade of work in Education, teaching multimedia arts, and a Masters degree from Columbia University, he moved to Santa Cruz to get involved in organic farming and food production with his family; they’ve milked dairy goats as WWOOF apprentices and now keep it simple with gardens, chickens and shiitake mushrooms.
When he isn’t checking on a fresh new shipment of cabbage or testing new packaging, you’ll find Doug on his bicycle, reading, or Lego building with his 3 kids in Watsonville.
Customer Service Representative
Lucas joined Farmhouse Culture in August 2014, and comes with a deep and varied retail and customer service background that spans 20 years, having worked in produce, books, fair trade goods, automobiles, and fine tableware. He is delighted to be working with kraut, and was already an enthusiastic consumer before joining the team.
When he isn’t providing excellent customer service and fulfilling orders, Lucas enjoys spending time with his family, bird watching, trail running, ocean swimming, board gaming, and book reading. His passions include good design, bad puns, old movies, and new music.
Territory Manager (California)
George joined the Farmhouse Culture team in August 2014 as a Brand Ambassador on the East Coast, and quickly moved on to Los Angeles to take on the role of Territory Manager for California. Growing up in a family of foodie fame (yes, we’re talking about the chocolate) he learned at an early age to appreciate good food. Rumor has it that his first words quoted Audrey II: “FEED ME!”
With his 6’7 frame you can easily spot George when he visits your local grocer, so don’t be shy, say hello and sample some kraut. Outside of stores you will find George exploring with his rescue dog, sampling craft beer, and learning about wildlife – he’s a licensed South African safari guide!
Farmer's Market Manager
Jason was rescued from an endless cycle of barista management madness to a safe haven of sauerkraut by Kathryn, his sister-in-law in 2009. As our Farmer’s Market Manager, Jason still interacts directly with customers, but he finds folks who are hankering for kraut far friendlier than customers who are craving their caffeine.
When he’s not working, much of his energy is dedicated to being the best dad he can be, or playing board games that allow him to exercise his passion for historical events.